Solane’s technology maximization initiative has already come a long way since its inception two years ago. By the second quarter of 2022, Isla already developed its own Customer Relationship Management (CRM) system which is linked to its e-commerce platform. Apart from providing reliable service to customers, the new CRM will also offer greater flexibility through web ordering platform integration, e-voucher acceptability, and store app availability in major mobile app providers to better serve the needs of the domestic market. In terms of cost effectiveness, the project is also expected to result in PHP2 million savings on annual licensing.